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New Report Reinforces Statewide Impact of Georgia's Entertainment Industries

Updated: Jun 8, 2023

Investments play pivotal role in building state economy, workforce


ATLANTA (June 8, 2023) — New insights on Georgia’s rapidly growing entertainment industry reveal how industry investment boosts rural and suburban economic development, provides workforce opportunities for Georgia’s diverse labor markets, and reinforces the goal of building Georgia’s status as a global digital entertainment capital.


“Building Georgia’s Digital Entertainment Future,” compiled by Georgia State University’s Creative Media Industries Institute (CMII), provides compelling data that today’s economic growth is driven by the ideas and innovation economy and supports Georgia’s initiatives to develop its growing creative economy to lead in the technology sector. Georgia’s creative economy encompasses film and television production, digital media, gaming, music, and emerging technologies.


“This comprehensive report — years in the making — is a compilation of valuable information, interviews and data that will reinforce to Georgia’s leaders the statewide impact of the entertainment industries,” said Brennen Dicker, CMII’s Executive Director. “We’ve provided a status report on Georgia’s entertainment sector, digital future and next-generation workforce development. Of particular note is the pivotal role entertainment investments play in building Georgia’s statewide

economy and workforce.”


The report is the result of work with multiple experts and partners Georgia Screen Entertainment Coalition (GSEC)

and Georgia Production Partnership (GPP), Dicker said.


Key findings include:

  • Georgia’s film tax incentive has spurred growth in related sectors, including music, gaming and digital technology, establishing Georgia as a global leader in the entertainment industries.

  • Entertainment investments are building Georgia’s statewide economy.

  • Georgia’s diverse population is well-represented in the creative industries, and the state is well positioned to continue to develop a workforce that can address diversity challenges found in the entertainment industry.

  • The state’s investment in the entertainment industry resulted in the development of infrastructure required to educate students and train a workforce for high-demand jobs of the future.

“CMII’s work illustrates how Georgia’s forward-looking tax policy has spurred the growth of multiple industries around the state,” said Kelsey Moore, GSEC Executive Director. “Our film tax incentive creates ROI for the state not revealed in purely economic data, including rural workforce and economic development, capital investment, opportunities for Georgia students, and the rise of industries such as gaming and technology. This success is exactly what other states want to lure away from Georgia.”


According to the report’s findings, the predictability of the ongoing tax credit system has undeniably played a role in facilitating Georgia’s transition from an initial phase where Georgia mainly imported production teams from elsewhere to a new, more durable era where significant permanent investments in studios, equipment and workforce infrastructure are taking place.


“Since Georgia enacted the film tax incentive, Georgians working and creating in our industry have developed top-notch skills, experience, and resumes competitive with any major entertainment market,” said LaRonda Sutton, Co-President of GPP. “As Georgians excel, they promote and provide opportunities to more Georgians! We have cultivated rapid growth in the creative industries and our sector is complementary and stimulating additional gain in other industries like tech and real estate.”


Read “Building Georgia’s Digital Entertainment Future” here. Read the industry’s Key Findings here. For photos and graphics, click here.


About The Creative Media Industries Institute (CMII): CMII organizes advanced technology media and arts training to prepare Georgia State University students for careers in the entertainment and information industries; nurtures media entrepreneurs; and builds industry collaboration – especially concentrated on the film and TV production, music industries and game design sectors – to generate research and economic development. Learn more at CMII.GSC.edu.


About Georgia Screen Entertainment Coalition (GSEC): The Georgia Screen Entertainment Coalition (GSEC) is the unified voice of Georgia’s film, television and digital entertainment industry, dedicated to promoting and protecting the widespread economic opportunities it brings to Georgians. Its members include Georgia studios, vendor partners, crew, content creators, workforce development and educational institutions, film commissions and leading industry infrastructure businesses. GSEC is the go-to resource for legislators and policymakers for information and insight on how public policy –– especially the innovative tax incentive –– may affect the industry. Learn more at GSECoalition.com.


About Georgia Production Partnership (GPP): GPP is a non-profit coalition of companies and individuals who are active in Georga’s film, music and interactive game industries. Since 1995, GPP’s top priority has been to protect the Georgia production incentive and strengthen our industry. GPP is the first entertainment coalition responsible for the creation of the Georgia tax incentive, and the original grass roots organization representing the entertainment industry. Learn more at GeorgiaProduction.org.


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